The 'uniform project' focuses on environmentally sustainable projects their mission is to revolutionise the way people perceive ethical fashion and place social responsibility at the center of consumer culture. Use fashion as a vehicle to make acts of charity more inspired and playful, enabling individuals to rise as role models of style, sustainability and social consciousness.
The Uniform Project™ started in 2009 when a young woman realized she was drowning in the doldrums of an advertising career. To counter the uninspired demands of the corporate world, she came up with an unusual creative challenge; to wear the same dress for an entire year – but, and this is where the real challenge came in, she'd have to make it look unique every single day and do so without buying anything new. The challenge was also designed to be an online fundraiser, raising money to send underprivileged kids to school.
Thus, in May 2009, with fashion as her medium, and education her cause, U.P founder Sheena Matheiken launched the Uniform Project, pledging to wear one little black dress for 365 days as an exercise in sustainability and a fundraiser to support the Akanksha Foundation – a non-profit organization providing education to children living in Indian slums. And for the next year, Sheena reinvented her uniform solely using accessories that were either vintage, handmade, reused or donated.
'We can no longer import our lives in the form of food, fuel and fundamentalism. Life is homegrown and always has been. So is culture and so too are the solutions to global problems'- Paul Hawken 2008
TEDS design strategies to durable design-
-Minimise waste
-Design for recycling/upcycling
-Reduce energy and water use
-Explore clean better technologies
-Look back to look forward
-Consider ethical and fairtrade production
-Replace the need to consume
-Dematerialise and develop systems/services
-Design activism
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